10 Expert Tips for Saving Money on Groceries if You’re Trying to Eat Healthy

Americans are feeling stressed by the rising price of groceries. Buying whole fruits and vegetables and other minimally processed foods may feel less doable in the face of financial pressures that make cheaper, ultra-processed choices and ”struggle” meals feel like the more viable option.

The good news is that with some careful planning, it’s possible to fuel yourself with a healthy diet while saving money. Here registered dietitians share steps they take to reduce grocery costs without sacrificing nutrition.

1. Reach for the Store Brand Whenever Possible

Although it may feel like you have to stick with well-known, trusted brands to eat more healthfully, that’s not always the case. “The store brand is often made by the same manufacturer as the name brand competitors but at a lower price,” says Melissa Groves Azzaro, RDN, the founder of The Hormone Dietitian in Portsmouth, New Hampshire.

With store brands costing anywhere from a few cents to a few dollars less, those savings will start to add up, especially when you consider that store brands can be found for almost every category of food you can think of. “I recommend buying the store brand pantry staples like brown rice and whole-grain crackers, as well as dairy products and hummus,” adds Groves.

2. Look Out for Sales on Pantry Staples You Know You’ll Always Need

In any given week, grocery stores run promotions and sales on a variety of items. Tracking these sales and working them into your meal plan can be a great way to cut down on your weekly grocery bill. One of the best ways to find sales and special coupon offers is to review the weekly circular, but do it before you go shopping.

“Plan your weekly menu and grocery list around the produce, meats, and pantry staples that are on special, and then buy extra of items like meats, veggies, and fruits to freeze for later use,” says Stephanie Lee, RDN, the Rockford, Illinois–based founder of Stephanie Lee Nutrition.

The weekly sales and specials are usually available in the store’s app or via the store’s loyalty program.

3. Shop the Bulk Bins if Your Grocery Store Has Them

Bulk bins typically contain dry foods such as grains, rice, beans, and nuts, as well as a variety of seasonings and spices. Because these containers allow you to buy exactly the amount you need at a lower price than brand-name goods, you can save a significant amount of money while cutting down on waste.

“The bulk bin is fresh and affordable,” says Noelle Citarella, RDN, of Buffalo Nutrition and Dietetics in Buffalo, New York. “The items are much cheaper for staples, such as oats and beans, and you don’t wind up with a jar of spices in the cupboard for years that will only be used a few times.”

4. To Get Your Fish Fix, Head to the Freezer Aisle

“There is a misconception that frozen fish dictates lesser quality, but that’s simply not the case. Most likely the daily catch was frozen mere hours after being harvested — making frozen fish a better choice of quality, as well as a better choice for your budget,” says Kathy Siegel, RDN, the founder of Kathy Siegel Nutrition in Warren, New Jersey.

So consider switching out that fish for some beans, lentils, or pulses for a “meat-free Monday”–type arrangement.

5. Be Willing to Substitute Recipe Ingredients When You Have Something Suitable on Hand

We’ve all been there — you find a new recipe you can’t wait to try, but it calls for small amounts of multiple ingredients and spices you’ve never tried before. Instead of buying a large, full jar of a spice you may never use again and paying a hefty fee for it, consider substituting it with an ingredient you have on hand or know you will use again.

“It’s okay to substitute like ingredients,” explains Colleen Christensen, RDN, the owner of Colleen Christensen Nutrition in Grand Rapids, Michigan. Whether you are swapping cumin seeds for less costly caraway or trading asparagus for green beans according to what is in season, these small changes can have a big impact on savings without significantly altering the nutritional content or flavor of your meals.

“The key is to be flexible,” adds Leanne Ray, RDN, the Denver, Colorado–based founder of Healthy(ish) Appetite, a website that offers plant-forward recipes. “Shop with a plan, but change up a few things based on sales or what’s in season.”

6. Opt for Bulk Over Convenience Items When Possible

Buying rice or pasta that can be prepared in one minute in the microwave sounds convenient, but it can also make an inexpensive food cost more.

“Save money by choosing foods that have a longer cooking time. Preprepared and convenience foods like precut fruit or instant rice [can] cost more money than foods that require more prep work like whole fruit or rice that takes over 30 minutes to prepare,” says Samantha Shuflin, RDN, who is based in Chicago.

It may take a few extra minutes to prepare your meal, but the savings (and the health benefits) may be worth it.

7. Don’t Be Afraid to Shop the Inner Aisles of the Grocery Store

You may have heard that you need to shop only the perimeter of the store to eat healthfully. But if you skip the inner aisles altogether, you may miss out on some nutritious, cost-saving deals. For instance, low- or no-sodium canned vegetables can be a healthy and cost-effective way to add more produce to your plate.

“I keep my kitchen stocked with canned foods and use one or more entire cans in recipes, such as beans and fire-roasted chopped tomatoes, in my favorite chili. By doing this, I don’t waste any food, which saves money,” says Elizabeth Ward, RDN, the Boston-based author of The Menopause Diet Plan: A Natural Guide to Managing Hormones, Health, and Happiness. Both canned and frozen produce are often picked at peak ripeness, allowing you to enjoy nutrient-rich foods at a fraction of the cost of fresh varieties.

8. Be Open to Making Multiple Stops When Grocery Shopping

Although it may seem easier to shop for groceries at the same store week after week, being open to shopping for different items at different places can lead to some big savings. For Zach Cordell, RDN, the founder of Cordell Nutrition in Daytona Beach, Florida, taking time to explore other stores can be well worth the investment.

“Sometimes it’s not about the coupons and sales but the store you go to. You can often get what you need cheaper by simply switching stores,” he notes. A combination of warehouse clubs, co-op shares, farmers markets, and traditional stores may be a winning one for the biggest savings.

“I like to budget for as much organic produce as is available and affordable. I round out my low-cost organic co-op share with Walmart, BJ’s, and Costco, which have a competitive pricing structure compared with supermarkets,” says Tina Marinaccio, RDN, the Morristown, New Jersey-based founder of Health Dynamics, which offers integrative nutrition therapy and cooking tips.

International grocery stores may also offer additional savings: “Ethnic grocery markets are much smaller in size than mainstream grocery stores and offer a reasonable selection of staples at cheaper prices. They also give me an opportunity to try new foods,” says Cordialis Msora-Kasago, RDN, the Los Angeles-based founder of diet and lifestyle coaching service The African Pot Nutrition.

9. Make Adjustments to Your Cart Before You Check Out

Even if you’ve made a list, shopped the weekly ads, and compared prices before placing anything into your cart, you can still keep your budget on track before you head to the checkout aisle. One of the best ways to do this is to keep a running tally of everything you are buying as you work your way through the store.

“I use my phone calculator to add up the cost of each item. When I hit my budget, that’s it,” says Monica Salafia, RDN, a Denver-based registered dietitian nutritionist. You can also examine your cart right before you head into the checkout lane for items you may have a reasonable substitute for at home.

“Take a good look at your cart and ask yourself if there’s anything you don’t really need. Then put it back,” says Diana Rice, RDN, founder of Tiny Seed Family Nutrition. These small adjustments can help you shop more mindfully and only make purchases you really need.

10. Know That You Don’t Need to Buy Everything Organic

Want to buy organic produce, but the price tag is holding you back? If so, this tip will be welcome news.

“You don’t have to buy organic versions of everything in the produce department. Those bananas and avocados that you’re not going to eat the peel of? You don’t have to think twice about buying the conventional version,” says Amy Gorin, RDN, owner of Plant Based With Amy. “If organic produce is something you want to spend your grocery dollars on, prioritize your organic spending on fruits and veggies for which you’re eating the whole item and that may contain more pesticides in the nonorganic version, such as strawberries and kale.”

Additional reporting by Adam Felman.