How Cognitive Dissonance Shows Up in Our Relationships

How Cognitive Dissonance Shows Up in Our Relationships

How Cognitive Dissonance Shows Up in Our Relationships
Dumitru Ochievschi/iStock; Everyday Health
Cognitive dissonance is a psychological theory that describes the discomfort of holding two or more opposing beliefs, or the conflict between an action and a single belief. Maybe you experience it when you eat meat even though you care about animals, or when you take the elevator, even though you know taking the stairs would be good exercise. You might try to rationalize your decisions by giving yourself a free pass because it’s the weekend, or that you deserve to take the elevator since you worked out yesterday.

It comes as no surprise that cognitive dissonance creeps into our relationships, too. “It impacts relationships in every way possible, both positively and negatively,” says Paraskevi Noulas, PsyD, a clinical associate professor in the department of psychiatry at NYU Grossman School of Medicine in New York City.

No relationship is off-limits — cognitive dissonance can be found in all our social ties, from friendship to marriage. Here are some examples.

How Cognitive Dissonance Affects Friendships

Think of a friend you’ve known for many years. Maybe you attended junior high together or met in a theater group in college.

Decades later, you probably aren’t the same people you were back then. “Oftentimes our beliefs and values will change as we grow up, and we may encounter new differences between ourselves and old friends,” says Corrine Leikam, PsyD, a licensed clinical psychologist who practices near Los Angeles. You don’t necessarily need to break up with your friend because you don’t have as many things in common. But you may experience cognitive dissonance when you wonder if your friendship only exists because of how long you’ve known each other.

Cognitive dissonance can come up in everyday friend situations, too. Let’s say your friend was supposed to meet you at the movie theater. “I arrive, and she’s already in the theater, and now I have to stand in a long line by myself and might not even get a ticket because it’s almost sold out,” Dr. Noulas says. Why didn’t she buy you a ticket and wait for you?

You experience dissonance because you like your friend and appreciate her positive qualities, but you’re also angry with her for this incident and potentially others when she acts in a way that frustrates you or makes extra work for you.

“You either decide that yes, she’s a great friend and this isn’t important, it’s no big deal to wait in line,” Noulas says. You might also realize that your friend is complex, like most people, or that you need to be more assertive in your friendship and discuss your thoughts and feelings.

Or ultimately, you may decide, no, she’s constantly doing inconsiderate things like this, and you’re tired of it, so you leave or start to invest less energy in that friendship.

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How Cognitive Dissonance Affects Dating

Similar situations occur within romantic relationships, but it can become a bit more complicated if and when the person involved is someone you see as a potential lifelong partner. “Obviously, it will be very rare to find someone with every single characteristic on your list, or exactly matching goals,” Dr. Leikam says. So you compromise to make the relationship work.

Let’s say you fall in love with someone from a different religion, for example. “Your family is against the marriage, and you also never thought you’d marry someone outside of your religion,” Noulas says. You’re left with a choice: You can magnify the importance of religion and break up with him or her, justifying your decision by saying it never would have worked out.

Or you can choose to stay with your partner and tell yourself religion actually isn’t all that important to you. You’ll rationalize that choice by saying you don’t practice your religion much anyway or that it’s more important to find someone who is kind and faithful than someone who comes from the same religious background, Noulas says.

An alternative that might not require fully siding one way or the other could be to stay with your partner and figure out how to honor your spiritual foundation — and, in some instances, discuss their willingness to convert.

To make the relationship work, “we may rationalize the negative characteristics in order to align with our vision of what the relationship should be,” Leikam says. It can be positive if you decide to drop unrealistic expectations. Or it can be negative if you end up minimizing concerning personality traits (“red flags”), Leikam says.

How Cognitive Dissonance Affects Marriages

Similar to friendships, in marriage, “you will grow and change and make an effort to keep the relationship alive and thriving,” Leikam says. An internal dissonance can result when you and your husband or wife have different views, attitudes, or behaviors. You can love your partner and recognize all they have done to improve your life, and also see that they challenge you in ways that no one else does, or do things that you're not crazy about.

Sometimes, you’ll just let your partner’s behavior slide, and other times you’ll adjust your own beliefs to be consistent with theirs. But things get sticky when you compromise your values for the sake of the marriage. For example, if you stop volunteering for an organization you’ve always cared about or stop a hobby because your partner doesn’t support it or isn’t interested.

How severe the dissonance is depends on the behavior and how big the gap is between the behavior and your beliefs, Leikam says.

Minor Dissonance

Let’s say you stop playing in a Ping-Pong league with some coworkers because after you get married, you realize it’s cutting into a night you and your spouse have together. Though you enjoy the Ping-Pong league, you realize you’d rather devote that time to your marriage, Ping-Pong is not a passion of yours, and you see your coworkers at the office anyway. The dissonance or discomfort you feel is likely not that great.

Greater Dissonance

Let’s say your spouse gets transferred to a different state for work. The conflict you feel about having to leave behind friends, family, your job, and your old routines to be with your spouse is probably greater.

Embracing Dissonance

And sometimes, dealing with and accepting a bit of dissonance helps marriages last. One study that included an equal mix of teens and adults found that cognitive dissonance had a weak effect on relationship stability. Researchers suggest that other factors, like emotional intelligence and communication skills, play equally important roles.

So while having conflicting beliefs about your relationship can have a powerful impact on whether you stay in it, it isn't the main driver — regulating emotions and communicating openly with your partner can be just as important for a healthy relationship.

The Role Cognitive Dissonance Plays in Abusive Relationships

It’s important to note that too much dissonance can enable abuse in relationships, too. Oftentimes, the abused partner is motivated to make the relationship work, Leikam explains.

In abusive relationships, the abused partner may justify the abuser’s behavior and downplay what happened and how it made them feel to reduce the dissonance, Noulas says, focusing instead on the abusive partner’s positive traits.

Abused partners in these types of relationships may have trouble deciding whether to stay or leave since they may minimize the violence as an exception that doesn’t represent the person’s past behavior.

 As a result, the abused partner may distort their reality such that they don’t see the abuse for what it is.

So they might say it’s okay that their spouse hit them because it was a one-time thing, and that they're usually more loving. Or they may place the blame on themselves.

The Takeaway

  • Cognitive dissonance refers to the discomfort caused by holding conflicting beliefs or emotions.
  • It can be present in all our social relationships and may sometimes force us to compromise our values to keep the peace or maintain the relationship.
  • Too much dissonance may create an unhealthy relationship dynamic and can enable abuse.

Additional reporting by Andria Park Huynh.

EDITORIAL SOURCES
Everyday Health follows strict sourcing guidelines to ensure the accuracy of its content, outlined in our editorial policy. We use only trustworthy sources, including peer-reviewed studies, board-certified medical experts, patients with lived experience, and information from top institutions.
Resources
  1. Harmon-Jones E. An Introduction to Cognitive Dissonance Theory and an Overview of Current Perspectives on the Theory. Cognitive Dissonance, Second Edition: Reexamining a Pivotal Theory in Psychology.
  2. Gill M et al. The Role of Cognitive Dissonance in Shaping Relationship Dynamics Among Teenagers and Adults. Journal of Neonatal Surgery. May 6, 2025.
  3. Badenes-Sastre M et al. Cognitive Distortions and Decision-Making in Women Victims of Intimate Partner Violence: A Scoping Review. Psychosocial Intervention. January 2, 2025.
seth-gillihan-bio

Seth Gillihan, PhD

Medical Reviewer
Seth Gillihan, PhD, is a licensed psychologist in private practice in Ardmore, Pennsylvania, who helps people find personal growth by making important changes in their thoughts and habits. His work includes books, podcasts, and one-on-one sessions. He is the the host of the Think Act Be podcast and author of multiple books on mindfulness and CBT, including Retrain Your Brain, Cognitive Behavioral Therapy Made Simple, and Mindful Cognitive Behavioral Therapy.

He completed a doctorate in psychology at the University of Pennsylvania where he continued as a full-time faculty member from 2008 to 2012. He has been in private practice since 2012.

Moira Lawler

Author
Moira Lawler is a journalist who has spent more than a decade covering a range of health and lifestyle topics, including women's health, nutrition, fitness, mental health, and travel. She received a bachelor's degree from Northwestern University’s Medill School of Journalism and lives in the Chicago suburbs with her husband, two young children, and a giant brown labradoodle.